Designing televisions that faithfully convey the creator’s intent is our passion. MASTER Series TVs meet the strict criteria of our top engineers and make beautiful images a reality. For the first time, creators can explore their imagination and see their vision reproduced in the home.
Pictures and sound in perfect harmony
Be in the moment with true-to-life pictures and acoustics to match. Beautifully detailed images combine with our Sound-from-Picture Reality™ for a captivating audio-visual performance.
This is Sony 8K, a truly authentic experience
Step into the world of Sony 8, exclusively powered by our acclaimed X1™ Ultimate processor. Enjoy immersive big-screen entertainment with four times the resolution of 4K and high brightness specially developed for 8K. Pictures are rich in depth, texture and detail, filling your field of view with unparalleled realism.
Recapture hidden details in 8K
With 8K X-Reality™ PRO, images are upscaled closer to true 8K quality using our exclusive 8K database. Pictures are sharpened and refined in real time, revealing details in the architecture of the building that were previously difficult to see.
Picture Processor X1™ Ultimate
With unmatched processing power, the Picture Processor X1™ Ultimate detects hundreds of different objects on screen and intelligently enhances brightness, detail and colour so everything you watch is clear, bright and incredibly realistic.
Backlight Master Drive™
The Backlight Master Drive is a full-array LED backlight technology that combines an ultra-dense LED structure, a spectacular algorithm and an optical design. Powered by the Picture Processor X1™ Ultimate, this technology delivers incredibly deep black, dazzling lights and more vibrant colour.
Our Acoustic Multi-Audio™ system includes four front-facing speakers for an authentic sound. With action and sound precisely aligned, your viewing becomes so much more immersive.
See more of the scene with 8K X-tended Dynamic Range™ PRO
Unlock details in shadow and highlights. With up to twenty times the contrast of conventional LED TVs, this 8K HDR TV with 8K X-tended Dynamic Range™ PRO ensures dark scenes are darker and bright scenes brighter. See how shapes and textures appear in the shadows under the bridge and beneath the bright lights of the tower.
TRILUMINOS Display: Extra colours, extra brilliance
See vivid real-world colours all around you. A TRILUMINOS™ Display maps from a wider palette, faithfully reproducing every shade and hue in the umbrellas.